Its Supposed to be Fun

Sarah Sturm: STBf

It's Supposed to Be Fun

What is STBF all About?

The FUN Ambassador

Sarah Sturm is a professional cyclist, cycling coach, and graphic designer. Sarah's love for travel, hearing others' stories, and having fun led to to the creation of this campaign. Her mantra is "Be kind. Do good. Have as much fun as possible".

More About Sarah

Featured collection

Domestique x STBF - Custom "It's Supposed to be Fun" 12oz Hydro Flask Mug — $38

Spro for All

We've partnered with Sarah to create a specialty coffee blend to perfectly encapsulate the nature of STBF's mission- unique, adventurous, and FUN. Sarah invited us to serve our coffee to the cycling community of Steamboat, CO for Steamboat Gravel this August. We're looking forward to extending the fun in Bentonville, AR for Big Sugar Gravel this October.

Giving Back with Protect our Winters

Protect Our Winters (POW) is a nonprofit collaborative of athletes, scientists, creatives, and business owners dedicated to protecting our world from climate change. 15% of sales from STBF items purchased on our site will go directly to support POW.